“A snapshot records what you see; a memorable photograph also captures what you feel.” I’m ashamed to say that I’ve eaten my fair share of Golden Arches meals at 2am on the way home from a 16-hour shoot. It’s been a few years since I’ve done it but I can still remember how those meals made me feel. I was tired, hungry and too lazy to cook. A Big Mac did the job I could not be bothered doing myself. It’s so easy to walk around on autopilot these days and look for quick fixes to get the job done. There are times when I’ve tried the Big Mac approach in my photography. I’ve created something fast and cheap. But just the way some people argue that a Big Mac can’t be called real food, a snapshot has not earned the right to be called a photograph. A photograph that...