Shooting headshots can be a steady and lucrative business. Whether you are photographing actors or business people, they key is to know how to get the job done in a variety of situations, without a great deal of gear. Often, you’re not allocated much time – or given much space – to achieve this.
#ginachallenge #headshot
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How to start a headshot business
What is a headshot or profile pic?
- Head and shoulders photo of someone to use as promotion in lieu of a personal introduction
- Formal vs casual depending on industry
- Politician or doctor might be formal
- Artist might be more relaxed
Research and become an expert in the different styles and types of headshots.
The Essentials
Gear
- Camera
- Lenses
- Backdrops
Lighting
- What sort of photographer do you want to be?
- Natural vs Flash
Basic Lighting
- Scrim
- Bounce board
Speedlights
- Portable flash
- Studio flash
Paperwork
- Business registration
- Tax file number
- Insurance
- Invoicing software
- Business cards
- Bio
Folio Building + profile building
- Family
- Friends
- Friends of friends
Target clients
- Clubs
- Industry events
Pricing
- Competitive industry
- Low base model vs fixed price
- Low Sitting fee + + +
- Fixed price – higher rates
Styles
Empathy: get a headshot to understand what it feels like to be photographed
Start with garage light
Add one light
More lights = higher production value
#ginachallenge #headshot
