Above: Image, Gina Milicia
Digital technology has revolutionised photography in the same way that instant cake mix revolutionised the baking industry.
Before the invention of instant cake mix, baking was a tedious and messy task that required science and knowledge and skill. The great bakers used secret recipes handed down from generation to generation to create the perfect sponge.
The instant cake mix took all the guesswork out of baking. Simply add water, mix, bake, enjoy! Suddenly anyone with an oven, a bowl and water was able to create the perfect sponge.
Today’s digital cameras are the instant cake mix of the photography industry. Inside every camera are all the ingredients necessary for a good photo. Just point and shoot. Your camera will add flash if the image needs it, work out the best shutter speed focus, and even process the shot in whatever style you like.
This is great, right?
Well, yes—if you enjoy taking photos that look like everyone else’s.
You see, the problem with levelling the playing field with cake in the box, I mean point and shoot images, is that anyone with a camera can take a decent photo.
Everyone gets to . . .