August 2018

Forget megapixels, the best currency for photographers is light

Above: Image, Gina Milicia ”Embrace light. Admire it. Love it. But above all, know light. Know it for all you are worth, and you will know the key to photography.” – George Eastman The most important day in a photographer’s life is the day they start to see light The second most important day is the day they understand how to work with it. The best camera, lens and location can be reduced to mediocre if you don’t have the right light. Beautiful lighting can turn the most bland location into a magical wonderland. The wrong lighting can make a supermodel look like Super Mario! The best way to learn about light is to start with daylight. When a photographer can understand the subtle differences in daylight then it becomes much easier to work with artificial lighting like flash or continuous lighting. Regardless of whether you are a beginner or more...

Ep 208: Book more portrait clients using Facebook with guest Andrew Hellmich

If you want to grow your photography business, this episode covers the exact steps you need to take to build your business via Facebook advertising, starting at a very low budget. You don’t have to spend a lot of money, you can start getting business with a $30 investment. Andrew Hellmich has done just that and he breaks down what you need to do to take advantage of this targeted opportunity. Gina and Valerie love bringing this podcast to you. Hope you enjoy the podcast. Sign up to the newsletter for great tips and free Lightroom presets. Join the dynamic Gold Membership in our Community which delivers monthly tutorials, live mastermind and lots of behind the scenes videos into the creative process.   Click play to listen to the podcast or find it on iTunes here. If you don’t use iTunes you can get the feed here, or listen to...
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About Gina

About Gina

Gina Milicia is one of the most widely known and respected photographers in Australia. She is the master of capturing that ‘magical moment’... READ MORE