Above: Image by Gina Milicia A beautiful subject in an awesome location can be ruined by poor light. So when you’re organizing a shoot, looking for good light should be the first thing you do. The Good, the Bad and the Ugly There are three elements to a great portrait: light, subject and location. Which is more important? Let me put it this way: if light, subject and location played paper, scissors, rock; light would always win. Why? A beautiful subject in an awesome location can be ruined by poor light. So when you’re organizing a shoot, looking for good light should be the first thing you do. The results you can achieve shooting in natural light can be incredible, but natural light is fickle. It will never look the same twice. To find yourself with a spectacular background and great light is incredibly rare so if you can recreate the beauty of...