Photo face – When the model looks like a stunned mullet or rabbit in the spotlight. The eyes are dead and lack any emotion and the smile is fake and often forced by saying the word “cheese”
Asking your model to say any word starting with ‘ch’ and ending in ‘y’ or ‘e’ when you photograph them will show both top and bottom teeth. This is a great idea in theory, but always ends up looking fake on models. The reason for this is that nobody really smiles with his or her top and bottom teeth showing. Go have a look in the mirror now and smile. If you can see both top and bottom teeth you are probably a Miss Universe contestant, a game show host, or a horse.
A real smile that is warm and genuine will show in your models eyes. There will be a light or sparkle in the eyes and the area around the eyes will wrinkle slightly.
Creating warmth and connection in the eyes is the secret to a great headshot.
If a model feels really comfortable in front of a camera then this is easily achieved. Super model Tyra Banks claims she can . . .