Above: Image by Gina Milicia
“Your portrait style just isn’t strong enough… we’re looking for photographers with edgier work – but thanks anyway.”
This was the fifth time in a row I had been told that my folio sucked. I was absolutely gutted. This last blow was delivered by Dave, an art director from one of Melbourne’s most well-known advertising agencies.
Back then, I was 25 and had just spent the entire day schlepping my folio around in the hope that I would land my big break and pick up the Coca Cola account – and a couple of other big brands – before lunch.
All my appointments that day pretty much went the same way.
Flick, flick, flick of the pages of my folio…. silence…. followed by “Thanks” and a tight smile.
“Your work is not really what we are looking for… but… “
I can’t remember what else they said but in my head, I heard:
“You suck, your folio sucks, and everything about you sucks.Why would you even bother coming back? Sell your gear, give up and go get a . . .