We talk to Jeff Brown, an expert in marketing for photographers. In this interview we chat about: the importance of niching down as a photographer, the areas that most photographers waste time in; common mistakes photographers make using social media; why you should double or triple your prices; why you should think like a luxury brand; and we do a deep dive into Linkedin one of the most underused and best social media platforms for photographers. Gina and Valerie love bringing this podcast to you. Hope you enjoy the podcast. Sign up to the newsletter for great tips and free Lightroom presets. Join the dynamic Gold Membership in our Community which delivers monthly tutorials, live mastermind and lots of behind the scenes videos into the creative process.   Click play to listen to the podcast or find it on iTunes here. If you don’t use iTunes you can get the...

We love it when we discover a photographer who started snapping as a hobby – but is then able to turn that interest into something more. Photographer Natalie Finney has done just that and we chat to her about her journey and passion for portraiture. Over the past two years, Natalie has focused on growing her business, slowly and steadily. She has amassed a varying portfolio of work, from weddings and corporate events, to commercial and fine-art/conceptual photography, however she is always drawn back to family portraiture, preferring to take a candid, documentary-styled approach. Gina and Valerie love bringing this podcast to you. Hope you enjoy the podcast. Sign up to the newsletter for great tips and free Lightroom presets. Join the dynamic Gold Membership in our Community which delivers monthly tutorials, live mastermind and lots of behind the scenes videos into the creative process.   Click play to listen...

A complete guide to focal length and how it affects focus and depth of field. This is a masterclass in one episode. So sit back and enjoy this ride into how the focal length of your lens can impact depth of field, focus and much more. Master this and it will be a game changer. Gina and Valerie love bringing this podcast to you. Hope you enjoy the podcast. Sign up to the newsletter for great tips and free Lightroom presets. Join the dynamic Gold Membership in our Community which delivers monthly tutorials, live mastermind and lots of behind the scenes videos into the creative process.   Click play to listen to the podcast or find it on iTunes here. If you don’t use iTunes you can get the feed here, or listen to us on Stitcher radio. Show Notes A complete guide to focal length and how it affects...

This week, we chat to photographer Ilona Nelson. We talk about how a small personal project grew from photographing 10 artists to a lifelong project involving hundreds of artists exhibited in Australia and internationally. We also cover how Ilona crowdfunded her project, winning government grants, the importance of side hustles – and much more. Gina and Valerie love bringing this podcast to you. Hope you enjoy the podcast. Sign up to the newsletter for great tips and free Lightroom presets. Join the dynamic Gold Membership in our Community which delivers monthly tutorials, live mastermind and lots of behind the scenes videos into the creative process.   Click play to listen to the podcast or find it on iTunes here. If you don’t use iTunes you can get the feed here, or listen to us on Stitcher radio.   Show Notes Shooting very personal projects with special guest Ilona Nelson “Being...

They said we’d never make it. But we got here! 200 episodes – so the champagne is flowing and we’re celebrating. Big thanks to all our listeners, we couldn’t have reached this milestone without you. We’re also celebrating the photography from Harry and Meghan’s Royal Wedding. Gina and Valerie also share the most valuable lessons they’ve learnt in photography. Gina and Valerie love bringing this podcast to you. Hope you enjoy the podcast. Sign up to the newsletter for great tips and free Lightroom presets. Join the dynamic Gold Membership in our Community which delivers monthly tutorials, live mastermind and lots of behind the scenes videos into the creative process.   Click play to listen to the podcast or find it on iTunes here. If you don’t use iTunes you can get the feed here, or listen to us on Stitcher radio.   Show Notes Gina’s visit to the Camera...

With more photographers being asked to shoot short video clips, we’re definitely seeing a trend that you need to uplevel your skills to include video. While this may seem daunting, Gina and Valerie discuss the basics for you to consider to explore this exciting new side venture. From frame rate, to shutter speed, and everything in between, listen up! Gina and Valerie love bringing this podcast to you. Hope you enjoy the podcast. Sign up to the newsletter for great tips and free Lightroom presets. Join the dynamic Gold Membership in our Community which delivers monthly tutorials, live mastermind and lots of behind the scenes videos into the creative process.   Click play to listen to the podcast or find it on iTunes here. If you don’t use iTunes you can get the feed here, or listen to us on Stitcher radio. Show Notes How to shoot video on your...

Gina shares a hack on how to use high speed sync when you normally can’t! It’s about getting your speedlite to become intimate with your studio light – and convincing your camera to perform shutter speeds it usually won’t do. All is revealed in this episode, along with the benefits of using auto-ISO – and why this is a great function to take advantage of especially if you’re doing events. Gina and Valerie love bringing this podcast to you. Hope you enjoy the podcast. Sign up to the newsletter for great tips and free Lightroom presets. Join the dynamic Gold Membership in our Community which delivers monthly tutorials, live mastermind and lots of behind the scenes videos into the creative process.   Click play to listen to the podcast or find it on iTunes here. If you don’t use iTunes you can get the feed here, or listen to us...

Photographing headshots can be challenging. Especially if you’re not working in a studio or some other controlled environment. And when you have to shoot multiple headshots in one day, how do you make the time to give each shot the care it deserves, but also ensure that you’re efficient and economical with your time. In this episode Gina and Valerie debrief after a full day of shooting stills and video in various locations. Gina shot Valerie – and they lived to tell the tale. Gina and Valerie love bringing this podcast to you. Hope you enjoy the podcast. Sign up to the newsletter for great tips and free Lightroom presets. Join the dynamic Gold Membership in our Community which delivers monthly tutorials, live mastermind and lots of behind the scenes videos into the creative process.   Click play to listen to the podcast or find it on iTunes here. If...

The industry is changing. And an increasing number of clients want video – so many photographers are adding another string to their bow by providing moving images. That doesn’t mean you need to learn how to be a cinematographer for an Oscar-winning film. Most videos are used for content, website and social media. So if you want to expand your repertoire, here’s what you need to know. Gina and Valerie discuss this beginner’s guide to shooting video with DSLR and mirrorless. Gina and Valerie love bringing this podcast to you. Hope you enjoy the podcast. Sign up to the newsletter for great tips and free Lightroom presets. Join the dynamic Gold Membership in our Community which delivers monthly tutorials, live mastermind and lots of behind the scenes videos into the creative process.   Click play to listen to the podcast or find it on iTunes here. If you don’t use...

Don’t get caught with your pants down! Sometimes, despite our best intentions, stuff fails, sh*t happens and you feel like all is lost. But it doesn’t have to be! In this episode, Gina and Valerie discuss how to overcome common photo failures including technical errors, client dissatisfaction, dumb stuff and much more! Gina and Valerie love bringing this podcast to you. Hope you enjoy the podcast. Sign up to the newsletter for great tips and free Lightroom presets. Join the dynamic Gold Membership in our Community which delivers monthly tutorials, live mastermind and lots of behind the scenes videos into the creative process.   Click play to listen to the podcast or find it on iTunes here. If you don’t use iTunes you can get the feed here, or listen to us on Stitcher radio. Show notes There are no mistakes or failures, only lessons. – Denis Waitley  Even the...