Ep 189: How to stand out and find clients in a saturated market

If you want more clients, then you can’t just wish for them! You need to implement practical strategies to ensure that you’re being booked. But how do you make these clients appear out of thin air? Listen up! Gina and Valerie discuss the exact steps you need to take to stand out and find clients in a saturated market.

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Show notes

MacGyver of the week Michael Dodge Lighting hack


Isabell Hennig

Hi guys I would like to hear some tips for you how to get clients, I have been struggling finding new clients who are willing to pay a fair price or anything at all…

Hope you guys have a few ideas on what I could do 🙂

Thank you

Isabell’s question inspired this week’s podcast topic. So listen to the episode.

You must give to get, You must sow the seed, before you can reap the harvest. – Scott Reed

Play the long game and invest in relationships

  • No such thing as overnight success
  • Ignore the naysayers
  • Say yes to everything in your first 5 years
  • Have a side hustle or corporate sponsor ( energy)
  • Numbers game
  • Be a gardener not a flower
  • Network but not in a creepy way. Go oldschool
  • Social media is fantastic but most people forget about the most important part “being social”
  • Network oldschool or analogue style
  • Good networking is giving not taking (Be a gardener not a flower)
  • Find people to refer you
  • Give, give give


  • Start with your friendship circle
  • Go to networking events
  • Contact one person a day
  • Caters ( shoot products at parties and give them away)
  • Florists
  • Shoot events
  • Event producers

Find people to collaborate with

  • Event planners (styled shoots)
  • Cafes
  • Restaurants
  • Caterers
  • Family portraits
  • Schools
  • Ballet clubs
  • Hairdressers
  • Sporting events
  • Work on student films
  • Go to conventions
  • Volunteer
  • Join local business organizations like rotary
  • Charity work

Refrain from shooting for free or competing on price

  • Shoot for folio
  • Test lighting

Find the discerning clients and when you’ve found the first one then get to know their friends

Social proof

  • Get testimonials from your clients

Focus on the experience and not your price
Be so good that people will refer you.

Give, give, give.


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Gina Milicia is one of the most widely known and respected photographers in Australia. She is the master of capturing that ‘magical moment’... READ MORE

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