If you want to build a successful photography career then your business decisions are just as important as your technical ones. We chat to portrait photographer Bernie Griffiths on: lessons learned from shooting on a cruise ship and working in a lab; getting over the fear of selling; the biggest mistake photographers make when promoting themselves; how to soft sell; and the strategies he recommends for photographers moving back to work after COVID restrictions ease. We also cover Bernie’s advice on Facebook ads, marketing, finding new clients, pricing and more.
Gina and Valerie hope you enjoy the podcast.
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Bernie Griffiths has over 40 years experience running a successful wedding, portrait studio. He started his photographic career in England, as a photographer on a local newspaper. Bernie photographed his first wedding when he was only 15 years old.
He then spent two years as chief photographer with P & O Lines travelling the world. Opening his wedding/portrait studio in Melbourne when only 23 years old, Bernie has photographed hundreds of weddings, and thousands of portraits.
After many requests from photographic colleagues, who wanted to know more about how he had achieved so much success, he started the ASWPP website. He has conducted courses and seminars throughout Australia and New Zealand over many years, mentoring a number of now world-known photographers. The selling systems he introduced are now being used by photographers around Australia.
BERNIE EDUCATES, COACHES AND MENTORS PHOTOGRAPHERS THROUGHOUT THE WORLD, VIA ZOOM AND PERSONAL VISITS, TO HELP GROW THEIR BUSINESSES AND CREATE FOR THEM A BETTER LIFE.